I have worked as a pet photographer and dog trainer, and one of the big issues I continually saw was the constant destruction of beds, both from intentional destruction from the dog and the beds inability to withstand daily use and wear. There is a rapid turn over of beds and this fast turn over leads to the addition of significant waste creation, furthering the suitability crisis within the pet industry. It’s also incredibly expensive for pet owners to constantly purchase new and nicer beds in hopes that “that” bed will be the one that lasts. So, I prototyped, designed, conducted durability tests, user tests, significant market research, and worked directly with suppliers to bring together the Peppered Paul sustainable dog bed. I also did all the photography and design for the initial campaigns including web, digital, print and data visualization. The official launch of the Peppered Paul is set for 2025.